What We Do For You

What We Do For You

Shifting Our Creativity to New Technologies

We have years of experience in basic print and broadcast but have put special emphasis on new digital communications. New technology provides us with dramatically powerful marketing tools that improve your success and give you a competitive advantage.

Speed, impact, targeting and retention are all enhanced by digital packaging and there are other benefits, as well. Your targeted consumer is more likely to view and/or read these compelling communications, and to pass them along to colleagues. And, the volume in your presentation is no longer inhibited by the cost of printing, paper and delivery.

Today's power-packed multimedia promotion by Sutherland Advertising & PR (SAPR) is most often packaged on a CD and includes an array of dynamic elements, such as, animation, video, colorful custom graphics, sound and text. For many organizations we include PDF documents and forms.

Elements from the CD are used for creating websites. And, we can build a mini-package of the materials that can be e-mailed as an attachment to those interested in your message.

Many cutting-edge companies are now offering video clips to be used by web publishers as a part of their public relations programs.

We can help you soar above the crowd. Don't let the high tech winds blow you under. Ride the crest - prove you're the best!

We can help you create a dynamic high tech marketing program including any of these communications vehicles.

            Website: We can create, publish and market your website from scratch or, if you have an existing site, we can help make it more dynamic or offer consulting help, including how to reach a wider audience.

            Marketing CD: The CD is rapidly replacing the printed brochure as the way to tell your organizations' story. CD's can deliver vast amounts of material in colorful, active formats. They can also easily deliver multi-page books, forms and other basic data your clients need.

            Marketing Floppy: For smaller presentations, copies of floppy disk are easy to drop in your pocket and hand out like business cards. They, too, can contain exciting communications.

            Streaming Video: Video can be incorporated into your web or CD presentations and/or distributed on VHS videotape. With our associates at Executive Video, we can create compelling videos to tell the story of your company, your product or explain how-to for training employees or customers.

            E-mail Marketing: E-mail no longer has to be just plain text. We can add web-page-type designs, pictures and even sound. It is helpful to have a colorful e-mail ready to send to someone who wants to know about your organization and what you do. It is also a great way to create an exciting newsletter for your clients.

            Traditional Print, Audio, Video: Most organizations still need the traditional communications packages in print, audio and/or video - even if just as backups to their high tech marketing.

How We Do It

It's all about marketing. The list above is of the primary communications delivery packaging we produce, but it is the effective crafting and communicating of the message that is critical to our success for you.

We start with understanding your needs. Then we help focus on a clear message. We make recommendations on how to best reach your target audience with this message. You make your choices and before we start to work we tell you the costs. Once we are all in agreement, we go to work making your communications more successful.